I led the art direction, styling and video creation for this campaign and I’m still completely in love with these images.
From a hand-drawn illustration, to a printed book cover, to a full window display, I loved seeing one idea grow into an entire visual world.
FULL VIDEO PRODUCTION
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From the very first script to the final edit, I led the complete video production for LOTT.'s Archive Sale campaign. Every scene, camera movement and transition was carefully planned to match the story. As a tribute to the Italian roots of the brand, the voice-over was even written and spoken in Italian.
From naming, USP and market positioning to logo, monogram and full visual identity, I built the brand foundation for For the Senses from the ground up. Still one of my favourite branding projects.
For LOTT.'s Back to Work campaign, I handled the art direction and videography, creating a story around the transition from a summer wardrobe to the start of a new season.
One of my favourite images I've ever helped create. I was responsible for the art direction of this campaign, and this photograph still inspires me every time I look at it.
UGC for me is never just about ticking off a brief. I always look for the editorial angle, creating content that feels elevated, intentional and recognisably mine.
More than a logo, this was about building a brand. From positioning and visual identity to a timeless logo, every element was designed to make Casa City Club instantly recognisable.
For LOTT.’s Christmas & party gifting campaign, the idea was simple: you don’t need a bold outfit when the right jewellery makes the statement.